The Dark Side of Podcasting: Social Climbing and Hidden Costs
Are podcasts becoming a breeding ground for social climbers and opportunists? Discover the unique perspectives of our guests, George Brooks and Lily May, as they discuss the increasing prevalence of podcasting and its potential downsides. George, a CEO and founder of a nonprofit focused on mental health, shares how his show aims to help small businesses and the black community, while Lily, a project manager and media correspondent, explains how some podcasters use their platforms to create an identity and access communities they couldn't otherwise enter.
The conversation takes an interesting turn as we explore the idea of charging promotional fees for podcast guests. George shares his approach to charging for promotion and content, rather than appearances, and Lily recounts her experience observing an entrepreneur pay to be on a show. We debate the benefits of charging for promotional kits and equipment investments, as well as the differences between exposure, promotion, and advertisement.
As we wrap up the episode, George and Lily emphasize the importance of monetizing a podcast and the power of cross-pollination. George shares valuable insights from his experiences as a guest on other podcasts, while Lily discusses the truth behind "leaders" in the podcast space. They both urge podcasters to take branding, monetization, and promotion seriously to ensure growth and success in this ever-evolving industry. Join us for this thought-provoking roundtable discussion and uncover the realities of the podcasting world.
Support Lillie Mae and subscribe to her podcast
The conversation takes an interesting turn as we explore the idea of charging promotional fees for podcast guests. George shares his approach to charging for promotion and content, rather than appearances, and Lily recounts her experience observing an entrepreneur pay to be on a show. We debate the benefits of charging for promotional kits and equipment investments, as well as the differences between exposure, promotion, and advertisement.
As we wrap up the episode, George and Lily emphasize the importance of monetizing a podcast and the power of cross-pollination. George shares valuable insights from his experiences as a guest on other podcasts, while Lily discusses the truth behind "leaders" in the podcast space. They both urge podcasters to take branding, monetization, and promotion seriously to ensure growth and success in this ever-evolving industry. Join us for this thought-provoking roundtable discussion and uncover the realities of the podcasting world.
Support Lillie Mae and subscribe to her podcast
Start your 7-day free trial on PodCentral now: https://PodCentral.online
